bayern design – a network for the promotion of innovation and design
As the main contact for organizations and designers in Bavaria, bayern design bundles, coordinates and promotes all design-related activities in the state. bayern design’s programs are sponsored by the Bavarian State Ministry of Economic Affairs, Regional Development and Energy.
For long-term success in the market, companies have to differentiate themselves from their competitors. Design is the key to differentiation. The Bavarian State Ministry has tasked bayern design with increasing the quality of design in the products and services originating in Bavaria and, ultimately, to position the state as a globally acknowledged site of design excellence.
bayern design acts as the contact for all sectors of the economy regardless of the size of the company. Its goal is to bring market players together. To increase the awareness of design, bayern design has established networks with companies, trade chambers, educational institutions, designers and many other creative entities.
In addition, bayern design organizes Munich Creative Business Week (www.mcbw.de/en), the largest design event in Germany.