Established in 2012, the Fashion Farm Foundation (FFF) is a non-profit making organization based in Hong Kong. Steered by a group of enthusiastic and seasoned fashion entrepreneurs and educators, FFF pledges to strategically drive the Hong Kong fashion industry forward and catalyze the synergy among fashion designers, industry players and cultural practitioners.
FFF bridges Hong Kong-based fashion designers to global business opportunities. HKFG (formerly known as Fashion Guerrilla), one of the programs sponsored by the Create Hong Kong (CreateHK), paves the way for emerging fashion designers to showcase their collections at international fashion events. It was debuted in 2013 and has been touring around Paris, New York, Tokyo, Dubai and other major fashion cities.
The organization also plays an active role of introducing home-grown designs to the public through CreateHK-funded programs such as Fashion Forward Festival , FFFRIDAY and FASHION EXPRESS, which consist of workshops, pop-up stores, exhibitions and other outreach activities in order to gain their reputation within the local community.
In addition to regular programs, FFF fosters collaborations with various educational, cultural and lifestyle partners, such as design institutes, fashion magazines, shopping malls, handcraft markets and cinema chain in organizing public events, enabling fashion designers to gain exposure and generate businesses.