In accordance with the upgrading and new business call from the government, HKOEF is established to integrate traditional industries including retail, services, food, manufacturing and real estates with merging industries such as e-commerce, big data, e-payment and fintech to promote the development of online to offline (O2O) in Hong Kong. HKOEF helps local enterprises in sales platform digitalization, organize study mission and seminars in O2O industry and Cultivate local E-commerce talents.