09. - 17. MAR 2019
Munich and Bavaria as a site for creative activities stand for premium entrepreneur-oriented connections between the design and the corporate sector. Organized by bayern design GmbH in the first quarter of every year, MUNICH CREATIVE BUSINESS WEEK (MCBW) is the largest design event in Germany and illustrates the potential: Close to 200 committed Program Partners create a platform for companies with an affinity for design, designers and design agencies across disciplines including architecture and advertising and the general public interested in design. Following the slogan Design connects, more than 75,000 participants will encounter substantial transfer of knowledge and inspiring design experiences in the two program segments, CREATE BUSINESS! for professionals and DESIGN SCHAU! for all other friends of design.
CREATE BUSINESS! – MCBW’S DIALOG AND NETWORK PLATFORM FOR DESIGN PROFESSIONALS
Design inspires innovation and stands for an active-creative, human implementation of change. With this in mind, MCBW presents groundbreaking ideas, sustainable trends and new products in conferences, symposiums and workshops, at receptions and many other events. MCBW initiates business contacts, in-depth transfer of know-how and lively discussions between the corporate world and the design sector as well as among diverse creative disciplines.
MCBW START UP establishes the foundation for networking among investors and young entrepreneurs in workshops, coaching sessions, lectures, and one-on-one talks. The highlight of MCBW START UP is STUDIO NIGHT where founders look to the critical eyes of experts and have the opportunity to establish contacts.
DESIGN SCHAU! – MCBW’S SHOWCASE FOR THE PUBLIC INTERESTED IN DESIGN
For nine days, visitors are invited to experience, try and understand all facets of design. Exhibitions, vernissages, events and campaigns at more than 100 venues in Munich and throughout Bavaria provide guidance to the core of Bavarian and international design culture: DESIGN SCHAU! presents Munich as Germany’s extremely lively capital of design.
Design connects, the leitmotif of MCBW, illustrates the Bavarian way of life and the unique connection of design and the economy in a special way:
- Design connects people – with each other and with technology and analog with digital.
- Design connects – the practical and the sensuous, aesthetics and function.
- Design connects – the past with the future: Designers deal with topical matters, devise solutions, and develop sustainable models for the future.
Organizer and sponsors
MCBW is organized by bayern design GmbH and sponsored by the Bavarian Ministry of Economic Affairs, Energy and Technology and the City of Munich. iF International Forum Design GmbH is a founding partner. As MCBW partners, BMW Group, Steelcase and Microsoft provide substantial support.
Region : Europe